Vortex Media Group 2009 Reader Survey

Below is the Vortex Media Group 2009 Reader Survey. All of the questions are generic in nature and we are *not* collecting any personal information in this survey. We thank you in advance for taking the time to answer this survey and hope we can build even better websites in the future with the information you provide.

1. What is your gender?
   • Male
   • Female
2. What is your marital status?
   • Never married
   • Married
   • Divorced
   • Living with a partner in a marriage-like relationship
   • Other
3. What is your age?
   • Younger than 18
   • 18-24
   • 25-34
   • 35-44
   • 45-54
   • 55-64
   • 65 or older
4. Are you currently a student?
   • Yes
   • No
5. What is the highest level of education that you have completed?
   • Less than High School graduate
   • High School Graduate or Equivalent Degree
   • Some College without Degree
   • Associate’s Degree
   • Bachelor’s Degree
   • Post-graduate study without Degree
   • Master’s Degree
   • Doctorate or Professional Degree (Ph.D., M.D., J.D., D.D.S)
6. What is the total annual income of your household (you and spouse/partner)?
   • Less than $35,000
   • $35,000 to $49,999
   • $50,000 to $64,999
   • $65,000 to $79,999
   • $80,000 to $99,999
   • $100,000 to $124,999
   • $125,000 to $149,999
   • $150,000 to $199,999
   • $200,000 or more
7. What is your main occupational status?
   • Employed Full-Time (Answer 7a)
   • Employed Part-Time (Answer 7a)
   • Unemployed
   • Retired
   • Student
   • Caring for family members
   In which industry are you currently employed?
   • Automotive
   • Advertising/Marketing
   • Aviation/Transportation
   • Education
   • Medical/Health Care
   • Banking/Financial Services/Insurance
   • Sports/Fitness
   • Entertainment/Music
   • Design/Architecture
   • Food Service
   • Agricultural
   • Legal
   • Military
   • Law Enforcement
   • Real Estate Sales/Development
   • Retail Sales
   • Building Trades/Construction
   • Manufacturing
   • Media/Writing/Editing
   • IT/Programming
   • Utilities
   • Wholesale Trade
   • Transportation and Warehousing
   • Real Estate Rental and Leasing
   • Professional, Scientific, and Technical Services
   • Accommodations/Hospitality
   • Public Administration
8. Where do you reside?
   • USA
   • Canada
   • Mexico
   • South or Central America
   • Austria
   • France
   • Germany
   • Italy
   • Poland
   • Russia
   • Spain
   • Sweden
   • Switzerland
   • United Kingdom
   • Other European Country
   • Asia / Asian Pacific
   • Australia / New Zealand
   • Middle East
   • Africa
9. What type of Internet connection do you primarily use?
   • Dial-up
   • Satellite
   • DSL
   • Cable
   • T1/T3 or higher
   • Fiber optic
10. How often do you visit each of the VMG publications listed below?

    	At least once a day	A few times a week	About once a week	Once or twice a month	A few times a year	Never
    VWVortex
    Fourtitude
    Swedespeed
    MWerks
    TurboNines
    MotiveMagazine
    SpeedArena

11. From where do you most often connect to this website?
    • Work
    • Home
    • School
    • Phone/Mobile device
    • Other
12. How did you discover this website?
    • Web Link
    • Google
    • MSN Search
    • Yahoo
    • AOL Search
    • Other Search Engine, please specify
    • Magazine Ad
    • Word of Mouth, in person
    • Discussion forum, please specify
    • Presence at show
    • Other
    • Don't remember
13. Which social network or aggregator sites do use regularly? (Select all that apply)
    FaceBook MySpace Twitter LinkedIn StumbleUpon Digg Delicious Reddit Propeller Other, please specify
14. How many cars do you currently own?
    • 0
    • 1
    • 2
    • 3
    • 4
    • More than 4
15. How do you use your car(s)? (Select all that apply)
    Daily transportation Leisure/Sport Driving Off-Road Driving Club Autocross Club Rallycross Bracket/Drag Racing Time/Speed/Distance Rallies Track Days/Performance Driving Schools Sanctioned Road Racing Sanctioned Rallying Sanctioned Drifting Show & Shine Events Concours/Judged Show Events Other
16. Do you belong to a brand-specific car club or organization (ACNA, BMWCCA, PCA, etc)?
    • Yes
    • No
17. Do you belong to a general-interest car club or organization (AAA, etc)?
    • Yes
    • No
18. Do you belong to a motorsport-specific car club or organization (SCCA, NASA, etc)?
    • Yes
    • No
19. When do you plan to purchase your next new car?
    • Within the next two months
    • In the next 2-6 months
    • In the next 6-12 months
    • No plans in the next 12 months
20. Have you purchased car parts/accessories from an online seller?
    • Yes
    • No
21. How much have you spent on aftermarket accessories/modifications on your current car?
    • Nothing
    • Less than $1000
    • $1000 to $2,499
    • $2500 to $4,999
    • $5000 to $7,499
    • $7500 to $10,000
    • More than $10,000
22. What magazines do you regularly read? (Select all that apply)
    European Car EuroTuner SportCompactCar Grassroots Motorsport Import Tuner Road & Track Car and Driver Motor Trend Automobile AutoWeek 0-60 Evo Car DuPont Registry Hemmings Popular Mechanics GQ Esquire Details BestLife Men’s Journal Men’s Health Outdoor Life Rolling Stone
23. What content features would you like to see more of in our publications? (Select all that apply)
    New model drive review articles Technical articles Project car articles Owner-built feature car articles Tuner-built feature car articles Vehicle comparison test articles Product comparison test articles Aftermarket company profile articles Automotive lifestyle articles Automotive-related gear and product articles Model guides Performance data Videos FAQs Other, please specify
24. Rate the following features in terms of importance from 1 to 10 (10 being most important)
    • Automotive news 1 2 3 4 5 6 7 8 9 10
    • Aftermarket news 1 2 3 4 5 6 7 8 9 10
    • New model review articles 1 2 3 4 5 6 7 8 9 10
    • Comparison test articles 1 2 3 4 5 6 7 8 9 10
    • Feature car articles 1 2 3 4 5 6 7 8 9 10
    • Automotive personality/lifestyle articles 1 2 3 4 5 6 7 8 9 10
    • Technical articles 1 2 3 4 5 6 7 8 9 10
    • Project car articles 1 2 3 4 5 6 7 8 9 10
    • Enthusiast event articles 1 2 3 4 5 6 7 8 9 10
    • Industry event articles 1 2 3 4 5 6 7 8 9 10
    • Editorial opinion features 1 2 3 4 5 6 7 8 9 10
    • Discussion forums 1 2 3 4 5 6 7 8 9 10
    • Photo galleries 1 2 3 4 5 6 7 8 9 10
25. Please indicate how satisfied you are with the following areas of this website

    	Very satisfied	Somewhat satisfied	Neither satisfied nor dissatisfied	Somewhat dissatisfied	Very dissatisfied
    Variety of original feature articles provided
    Variety of news provided
    Quality of original feature articles provided
    Quality of news provided
    Amount of original feature articles provided
    Amount of news provided
    Overall design of the site
    Presentation of advertising
    Functionality of the discussion forums

26. Please describe what changes you would like to see with the news.
27. Please describe what changes you would like to see in original feature articles.
28. Please describe what changes you would like to see with the discussion forum.